Graphic Design

Product Marketing & ASO Design_Supernova.AI

Driving Product Growth Through Visual Design & App Store Optimization

Year :

2025-2026

Industry :

EdTech

Client :

SupernovaAI

Overview :

At Supernova AI, I worked on product marketing initiatives that supported user acquisition, engagement, and conversion. My role involved creating marketing assets, designing high-converting landing pages, and optimizing Play Store visuals to strengthen the product's digital presence while maintaining a consistent brand identity.

What I Worked On :

Designed marketing and sales creatives (tamil based and non tamil based users) for product launches, campaigns, and promotional activities.

Created premium landing pages that effectively communicated product value and improved conversion opportunities.
Designed Play Store screenshots and feature graphics while managing App/ Playstore Store Optimisation (ASO) creatives.
Conducted structured A/B testing to optimize visual assets and improve user engagement.
Maintained a consistent visual identity across websites, campaigns, and digital marketing channels.

Highlights :

Simplified product features, pricing, and value propositions through visually engaging landing pages and marketing assets.

Designed high-converting campaign creatives for product promotions, festive offers, and customer acquisition initiatives.
Optimized Play Store (ASO) screenshots for SuperEnglish – Speak & Learn through structured A/B testing, contributing to an improvement in the app rating from 4.6 to 4.7.
Designed onboarding screens for SuperEnglish – Speak & Learn to create a seamless first-time user experience.
Created marketing assets and post-payment flow designs for SuperCrew – Talk to AI Experts, enhancing the overall product experience across key user touchpoints.
Produced cohesive visual assets across websites, sales materials, YouTube thumbnails, social media, and digital marketing channels while maintaining a consistent brand identity.

Insights :

Working at Supernova AI gave me hands-on experience in product marketing design and helped me understand how visuals influence user acquisition and engagement. I learned how to design App Store (ASO) screenshots that clearly communicate product features and value, making the app more appealing to potential users. Collaborating with performance marketers also taught me how design supports campaign performance across different channels.

Beyond static creatives, I designed landing pages, marketing banners, YouTube thumbnails, social media assets, and motion-based micro-interaction videos, adapting designs for different platforms while maintaining a consistent brand identity. This experience strengthened my understanding of creating minimal yet impactful visuals that balance user needs with business objectives.